Technical Proposal

Website Redevelopment for Refad Compound

A premium digital experience engineered to convert visitors into leads — built with precision, powered by strategy.

A note from our team

This proposal presents our technical perspective on the redevelopment of the Refad Compound website, shaped by a clear understanding of the project's goals and its role as a key sales-driven platform.

At Solvv, our approach centers on creating high-impact digital experiences that go beyond aesthetics — focusing on clarity, conversion, and measurable outcomes that directly support your business objectives.

Who We Are

A Dubai-based product design & development hub.

AI-Powered Solutions

We engineer mobile applications, SaaS platforms, and PropTech solutions — powered by AI, driven by precision.

GCC Market Focus

Strategic partnerships across Saudi Arabia, Bahrain, and the wider Gulf region to serve clients where it matters most.

End-to-End Delivery

From strategy and UI/UX to development and deployment — we handle it all, end to end.

Proven Track Record

Successful digital projects for government and private sector clients across multiple industries.

Project Understanding

We understand what Refad Compound needs.

Refad Compound is a fully built residential project. The development consists of 104 residential units,
all based on 3 repetitive models (2 types of Villas and 1 type of Apartment).

The goal of redeveloping the website is clear — the following are the key enhancements required in the new development:

Premium Presentation

Present the project professionally to clients.

Amenity Showcase

Amenities, services, and community events.

Seamless UX

Deliver a smooth, easy-to-use user experience.

Maximum Conversion

Achieve the highest possible conversion rates.

Key Insight: The website is a marketing-driven landing experience, not a platform requiring regular content updates.
This shapes our entire technical recommendation.

Proposed Solutions

Three paths. One clear recommendation.

Pricing

Transparent pricing. No surprises.

React + Strapi

$20,000 – $24,000

8–10 weeks delivery

Fully custom UI/UX design

Advanced frontend (Next.js)

Headless CMS dashboard

API-based architecture

High performance & scalability

CRM integration

Deployment & launch

Price includes first-year licenses only. Price does not include domain registration/renewal or post-launch annual technical support.

Our Recommendation

Framer

$6,500 – $8,000

3–4 weeks delivery

Full premium UI/UX design

High-quality landing page

Advanced animations (Framer Motion)

Mobile-responsive design

Sales-optimized structure

CRM integration (SAP via API)

Performance optimization

SEO-ready structure

Go-live supervision

Price includes Framer subscription for the first year only. Price does not include domain registration or renewal fees, or post-launch annual technical support.

WordPress

$7,000 – $8,500

4–5 weeks delivery

Custom template development

CMS dashboard setup

Lead generation forms

CRM integration (SAP via API)

Responsive design

SEO-ready structure

Basic optimization

Deployment & launch

Price includes Plugin licenses for the first year only. Price does not include domain registration/renewal, hosting fees, or post-launch annual technical support.

All costs are estimated based on our study of your project requirements and the wireframes provided.
A final proposal will be sent once the technical solution/option has been selected.

Our Process

01 Discovery

Deep-dive into objectives, audience, and conversion goals to shape the project direction.

02 Design

Premium UI/UX design with interactive prototypes and client review cycles.

03 Development

Pixel-perfect build with animations, CRM integration, and SEO optimization.

04 Testing

Cross-device QA, performance auditing, and content accuracy review.

05 Launch

Go-live supervision, DNS configuration, and analytics setup.

Why Solvv

We don't just deliver,
we grow with you.

Final Recommendation

In full transparency, while custom development (React + Strapi) is typically the most profitable route for tech companies due to long-term maintenance contracts, at Solvv, we deliberately choose not to recommend it for this project, simply because it does not serve your best interest.

Based on our experience, Framer is the smartest and most effective solution for Refad Compound, delivering the same business outcome from a user and conversion perspective, with significantly faster execution, lower cost, and without unnecessary technical complexity.

We are not just delivering a website, but building a solution that supports your sales performance from day one, while establishing a long-term partnership based on clarity, trust, and real value.

Let's build this together.

We're ready to turn Refad Compound's digital presence into a high-performing sales tool,
designed to impress, engineered to convert.

Let's Get Started